That’s why Herschel bags get the Fraidy Stamp of Approval. Backpacks, messengers, duffles—whatever your taste, the fine folks at Herschel Supply Co. have you covered. Their bags feature classic styling that transcends fickle fashions, and many come with a padded pocket to keep your laptop snug and safe. Whether you’re in school or not, Herschel proves that backpacks are making a hip comeback.

Based in Vancouver, Herschel Supply Co. went from startup to global brand in just a few years. Their timeless bags and accessories are sold in over 5,000 stores in over 50 countries, and are worn by everyone from hipsters and accountants to Hollywood celebs and royal girlfriends. Here’s a little peek at how the rich, fictional and famous wear their Herschel:

Seth Rogen

Funnyman Seth Rogen (who’s actually from Vancouver), is seen here wearing the Herschel Pop Quiz backpack. This quintessential back-to-school bag features all sorts of pockets and organizers, including a fully padded, fleece-lined laptop pocket, an internal media pouch, and a fleece-lined sunglasses pocket.

And wait, what’s that Fraidy sees? Yes, Seth is also wearing grey Converse hi-tops. That’s why we love him.

Anastasia Steele

Okay, so Anastasia Steele isn’t a real person. But she is starring in a rather famous movie: Fifty Shades of Grey. You may have heard of it?

Miss Steel, aka Dakota Johnson, is seen here on set carrying a Herschel Little America backpack. Taking inspiration from classic mountaineering, this old-school hiking sack is the perfect bag for whatever life throws your way. School, gym, secret love den…

Cressida Bonas

Cressida Bonas Herschel

Cressida, aka Prince Harry’s sometimes girlfriend, wore a black Herschel Settlement backpack while on a date with her beau. The location? A burger joint. Very romantic. At least Cressida has great taste. In backpacks.


Want to get a Herschel bag of your very own? Check out our extensive selection of styles and colours online, give us a call, or visit us in person in lovely Victoria BC.